good friends, good times, great food.


founded by executive chef, josh novak in november of 2008, the hollar specializes in the fusing of southern cuisine with fresh local ingredients. the result is comfort food done right!

a native of florida, chef novak attended auburn university and is a graduate of the culinary institute, le cordon bleu. managing to bring a taste of the south with him to madrid, new mexico, he has surprised both locals and tourists alike with a unique menu featuring a myriad of delicious and savory flavor combinations.

about the name; “hollar” is a southern derivation of the word “hollow”, meaning a secluded spot nestled between two hills.



All I can say is WOW!! For such an out of the way place The Hollar served up the best meal I’ve had in MONTHS! Neat atmosphere, great service, and good prices - especially considering the amount of amazingly tasty food they served us. Not your standard burger or burrito joint and miles ahead of the typical roadside stop. Well thought out, subtle flavor combinations and a great selection for small menu. Simply can’t say enough good about this little gem!
— Larry G
I had the goat cheese, roasted red pepper salad - wow!! My husband had their own smoked brisket. Great food, drinks, service in a quaint outdoor setting! Do not pass this up on a trip through!!!
— Joelle G
I have eaten here twice and have been very pleased both times. I have had the burger, fried okra, and fish and chips. Everything was good quality and tasted great. They also have a great beer selection. For a place in small town Madrid, I am very impressed.
— Dwight S
What a great place to eat. Great food, great service, friendly staff and what a place to see. The rustic inside and out is awesome and the town is so cool. A must see. Thanks to The Hollar for a great experience.
— Joseph S





2849 State Highway 14 North
Madrid, NM 87010


11AM to 9PM

7 Days a week

Winter Hours:  January - March
winter hours depend on driving conditions.
We may operate from 11am to 7 pm Monday thru Wednesday.
Please call to confirm. 

Holiday Hours:
Closed Christmas and Thanksgiving
Close early for Christmas Eve at 8pm